The content you need to include in your emails

When it comes to emailing it’s not as simple as you may think. When sending emails you need to remember that the CAN-SPAM act requires you to include certain content in your emails, otherwise they will be classed as spam and no one wants that! The requirements include:

1. Provide a way for your subscribers to opt-out of receiving future emails. If they unsubscribe you had to do this within 10 days.

2. Make sure that your email includes your physical, actual address.

3. Make sure that your email header information is clearly identifying your business and does not mislead your audience in anyway.

4. Make sure that your email subject line isn’t misleading. Do not use it to trick your audience.

Feel like you’ve got them 4 requirements under your belt? Well if so you’re ready to send out them emails in the correct way without having to worry about CAN-SPAM.

If you need any more help regarding Email Marketing do not hesitate to give us a free call today on 01635 48844 and we’ll have you sending out prefect emails in no time!

That’s it from me, Katie

Reacting to email campaign results!

So you’ve followed all of our latest tips and advice, you’ve sent out an email campaign! That’s all well and good but don’t forget the most important part… you need to follow up the results of the campaign otherwise it would have been totally useless sending out an email.

After each campaign walk through the following steps:

1)    Measure your results to see whether you achieved the objectives you established.

2)    Compare current results with the results of previous campaigns to check for patterns or trends.

3)    Depending on what email tool you use you may have to clean your list of all hard bounce addresses and maintain a clean list – which will save you time next time you send an email out.

4)    Make a list of what you learnt from the email campaign, i.e. was it the wrong day to send it out? The wrong time? Then next time you send an email out you’ll be able to try another day which in result may gain you more opens and responses.

5)    Find out who opened your emails and who responded, with most email tools you can download an Excel spread sheet and it’ll note down all the emails that opened your email. Once you have this you can start calling these people to ask further questions regarding the email…which will then hopefully lead to customers!

It’s simple! 5 steps to becoming even more successful in email marketing!

That’s it from me,