We’ve been busy this January at PurpleFox!

This January and February is about success and we feel at PurpleFox that our strategy, design and build of websites will and does bring success among many of our clients. We have designed and built websites for clients from a start-up business background to a corporate company update.

Our three most recent client’s include a Contamination Control System company AsepTech, an IT Consultancy company People Essentials and last but certainly not least a CRM Specialist company Dybero.

When creating, designing and building their perfect website and brand we look to make sure we encompass their message in every possible way enabling their work and achievements to shine to their fullest potential.

Our first client was People Essentials. Michelle Bailey, Director of People Essentials approached PurpleFox in November 2013 and asked us to help create a new brand identity and website design to help the organisation acquire new business. PurpleFox commenced by talking to Michelle and her team to understand the brand values, business, proposition, target audience and the value the service brings to IT organisations. Basically we were taught how to be the experts, allowing us to create work to fit the every need of this company. We decided to create a new brand identity and a new website design with a WordPress CMS (content management system) this gave People Essentials the ability to make quick and easy changes to content allowing them to add their unique touch. We then fully search engine optimised the website to ensure it was easily found in search engines allowing it to attract new customer opportunities.

Take a look at the website below to see the transformation! (or click it to visit the website)

Our second client was Dybero. Ben Lewis, Director of Dybero approached PurpleFox in November 2013 with the problem that their brand did not show their Microsoft Dynamics CRM skills and expertise. PurpleFox started by talking to Dybero to understand the brand values, business, proposition, target audience and the value the service brings to customers which we do with all our clients before we start the design process enabling us to understand their needs from a more personal view.  We decided to design a new brand identity including a colour scheme which reflected its core offering – Microsoft Dynamics CRM.  We produced a new website design with a WordPress CMS (content management system) that gives Dybero the ability to make quick and easy changes to content allowing them to add their unique touch.  We fully search engine optimised the website to ensure it was easily found in search engines allowing it to attract new customer opportunities.

Take a look at the website below to see the transformation!

DY

Our third client was AsepTech. Mark Cosh, Director of AsepTech approached PurpleFox at the beginning of December 2013 looking for help in creating a new branding and online presence. As AsepTech are the market leader they were looking for a new brand identity that reflected their position within the pharmaceutical contamination control industry.  AsepTech have very important brand values: efficiency, integrity, high standards and working to strict compliance rules and this needed to be reflected within the website. So when designing we kept designs clean, crisp, minimal and modern to tie in with their brand values.

PurpleFox designed the brand and new website, fully search engine optimised, within 8 weeks; we also set-up a social media strategy which included Facebook, Twitter and LinkedIn.

Take a look at their website below to see the results!

AT

Do you need a brand, new website or social media strategy? Then look no further than PurpleFox! We can complete that all for you within 8 weeks! So give us a call today to see how we can help your business: 01635 48844

Planning your Email Campaign

Email Campaigns not going according to plan? Have no idea what you should be doing? We are going to talk you through 5 easy to follow steps on how to plan your email campaign successfully.  

1. Establish a budget.

It is important to establish a budget for the campaign and also formulate the return on investment you expect from this investment.

2. Develop an interesting subject line.

Remember what we discussed in previous posts about how important the subject lines are? If not remember it’s the first thing your customers see, so be creative.

3. Focus on the creative and design.

Make sure you use an appealing creative based on the theme and write effective content. Attention spans for emails are limited and you need to make the design appealing so that customers read the message.

4. Test your campaign.

Testing is an essential element that unfortunately many skip in a rush to launch a campaign. Test subject lines, from addresses and layout. (There are more, but those are the most important)

5. Execute your campaign.

Time of day and day of the week are important aspects of your email marketing. Select a relevant time for your campaign launch based on the locations of the recipients.  Obviously a Monday morning isn’t always a good day to get people’s attention!

Take a look at our latest campaign below and let us know if you think we were successful!

Image