Why you need a blog…

Blogging, when you say blogging you suddenly think of 13 year old blogging about their day at school or a fashion obsessed teenager talking about clothes. But blogging goes much further than that, much deeper and technological.  Blogging is a way of expressing unique opinions, it’s a way of expressing newly found crazes and it’s a way of expressing a company in a quirky light-hearted manner.  Showing that yes, companies do have personalities… we’re not all boring souls that sit in stuffy little offices moaning about what we have for lunch.

So I’m going to talk you through why blogging isn’t totally useless… in this blog, oh the irony!

1)      Thousands of people own a blog themselves

2)      Thousands of people visit other blogs

3)      Blogs are free, that means free advertising (such as advertising your company!!)

4)      Blogging allows your company to grow a light-hearted personality, rather than a serious boring attitude, it makes customers want to read more

5)      It’s easy, quick and anyone can access it

6)      Blogging allows you to directly contact/speak to your customers, or (new) possible customers

7)      Anything and everything can be blogged about

8)      It’s fashionable, which makes your company look young and exciting

9)      It can be shared across the internet (such as the post being liked on Facebook or shared by another blogger)

10)   And finally it’s creates a community

However most people would categorise company blogging into plain corporate blogging, which can be seen as dull, drab and just strictly business speak.  However external blogging (which I have been explaining) allows the creative juices of your company to start building. It allows all employees to partake in discussion, such as speaking about new products and responding to public questions or criticisms. You could be thinking by now, well this is just a press release she’s talking about? But no, external blogging is treated more informally, it builds a side to a company no-one knew/knows about.

And if you still don’t believe me try checking out some of these fantastically diverse blogs:

http://insideout.topshop.com/

https://blog.purplefox.co.uk/

http://www.bbc.co.uk/blogs/

That’s it from me.

Katie

Don’t have the time for marketing!

How many prospects have you contacted that say they are so busy focusing on immediate business that they either don’t need or don’t have time for marketing? Obviously being a marketing agency this response gives us an opportunity to discuss why a companies busy time is the best time to invest in marketing.

Revenue is up

Marketing costs money. In-house marketing or working with an outsourced agency is going to take investment. Therefore, the time to make the initial investment is when revenue is up. Otherwise when revenue is down 3 months later you’ll be complaining you need new business but you can’t afford to pay for any marketing campaigns.

Marketing takes time

We usually see a cycle of about 3 months before lead generation really starts to take off for our clients. Doesn’t it make sense to put the campaign in place now so you can start seeing the benefits later when things slow down for your business?

Busy times lead to great content

A good marketing campaign relies heavily on quality content, blogs, ebooks, white papers, case studies. Your busy time is the perfect time to capture case studies, gather client testimonials, include calls to action with customer transactions, analyse website traffic, generate blog ideas, and build your database. This helps you create a strong foundation of content that will support your campaigns later.

Being busy is great. But as you can see, if you look 3 – 6 months down the road you might need to evaluate the timing of your marketing investments.

The important thing is to have the foresight to plan ahead…

Top Tips for Email Marketing

This is the first part of our Email Marketing guide for marketer’s and business owners.

1. Only send emails to people who have requested to receive them – they have opted-in.

2. Only include content relevant to the type of content the person has requested.

3. Be consistent with your sending frequency (weekly, bi-weekly, monthly) and stick to that schedule.

4. Business to business emails receive higher response rates if sent Tuesday through Thursday. We’ve found the best times of day to send them are around 9.30am or just after lunch around 1.30pm. It’s best to avoid sending business to business emails after 4pm or on weekends.

5. It’s best to send business to consumer emails between 5pm and 8pm Tuesday through Thursday or betweekn Friday evening and Sunday afternoon.

6. To improve deliverability, add a message at the top of your emails that say something like “To ensure receipt of our emails, please add (our email address) to your Address Book.

7. Make the From Name for your email messages either your company name or the contact name of a person at your company. Receipients will decide in a split second as to whether they want to open your email.

8. Do we need a plain text version of our HTML. Plain text messages have zero impact on your inbox placement rate. Lots of factors weigh in on your ability to get into the inbox (as opposed to the spam or bulk folders) – domain reputation, IP reputation, content – but whether your email is HTML versus plain text isn’t one of them.

9. Don’t use all caps or multiple exclamation marks within your subject line or body. This will trigger SPAM filters.

10. Build your list of contacts at every opportunity. We ask our retail clients to collect data with a sign-up form at the point of sale. At conferences and events if you don’t have a scanner, print out sign-up forms and collect business cards. Add a newsletter or sign-up form to your website.

Want more information on Email Marketing check out this: Email marketing

PurpleFox Expands Team

Leading marketing consultancy PurpleFox, today announced the recent appointment of Jemma Polland as Graphic Designer. Jemma brings a whole host of skills and has experience defining, creating and developing brand identities, digital and print communications solutions. Jemma previously worked for Myvelo Cycles and Soveriegn Housing and has demonstrated creative flair and commercial acumen required to deliver the demand generation strategic marketing solutions PurpleFox is already renowned for.

Louise Bowers, Director and Founder of PurpleFox comments; “Jemma is a highly talented and has broad experience in graphic design and her strategic approach complements PurpleFox’s mission to deliver expert marketing strategy, innovation and proven results, ideally positioning Jemma as a key contributor to the huge success we strive to deliver with every project. We are thrilled to welcome her on board and have every confidence in her ability to align our clients with a host of new opportunities and create immersive digital experiences”.

Jemma Polland comments; “I’m very excited to be given the opportunity to work with Louise and the rest of the Purplefox team in my new role as Graphic Designer. I feel extremely proud and privileged to be part of such a vibrant, strategically focused marketing consultancy”.