When Maximizer, leading CRM software vendor, reviewed the performance of its social media marketing efforts, the marketing team found that the ROI achieved did not justify the time they had spent. Although the Maximizer team understood the potential value of social media marketing, they struggled to find the time to not only drive a coherent social media plan than integrated with their overall marketing strategy, but also effectively execute the activity to generate a return.
A strategic approach to social media marketing
With the benefit of social media marketing under scrutiny, Anita Holley, Head of Marketing EMEA at Maximizer, turned to her CRM specialist marketing partner, PurpleFox for help;
“Maximizer already had a successful relationship with the PurpleFox team; with their solid background in CRM software and a reputation of achieving impressive results, I knew we could trust in them to deliver. The team spent time understanding our objectives and advising us on how best to plan and execute a successful social media marketing strategy; from targeting our social audience and reach, through to integrating our social media activity into our broader marketing mix. The results achieved exceeded our expectations and we’re thoroughly impressed with the service PurpleFox delivered”.
Marketing consultancy that delivers results
Following the social media consultancy from PurpleFox, Maximizer has benefited from a 5% increase in business sales conversion, due to the increase in website traffic from social media activity.
PurpleFox is a marketing consultancy with a difference. It takes a step back from the day-to-day marketing activity that businesses are told they need to do, instead it focuses on the bigger picture what you want to achieve, how to communicate with your target audience and ultimately the most effective way to grow your business. Your marketing activity should be driven by your business objectives, PurpleFox can help you align the two and achieve a healthy return for your business.
About Maximizer Software
Since 1987, Maximizer has delivered Customer Relationship Management (CRM) software and professional services meeting the needs, budgets and access requirements of entrepreneurs, small and medium business and larger corporations. Simple, configurable and affordable, Maximizer CRM enables organisations in all industries and markets to increase sales, enhance marketing, and improve customer service while boosting productivity and revenues. Headquartered in Canada, with worldwide offices and business partners, Maximizer Software has sold over one million licences to more than 120,000 customers.
For more information on PurpleFox Marketing’s consultancy services please contact: Louise Bowers, Director at PurpleFox: 01635 48844 | firstname.lastname@example.org