All businesses are struggling to deal with increased costs and cash-strapped customers, but this is not the time to cut back on a marketing budget. Remember that an effective marketing campaign will increase the number of customers requesting your services in the future, and by reducing your marketing you may risk losing customers who don’t know what services you offer or even if you exist at all.
The other objection we encounter often is that most people now own their own camera – often a very good one and they decide to take their own photographs for websites and marketing. This may be an effective way to cut costs, however it is important that the images you show on your website are of top quality – poor quality images will give the wrong impression to visiting clients.
A good photograph looks professional and shows that you care about your product and business. Don’t risk putting your customers off with a bland image!
Talk to PurpleFox who can put you in contact with a professional marketing photographer today.